Smilegate Hope Studio, the user's 'good influence'

Hosted by Smile gate Hope Studio, and sponsored by the Korea Creative Content Agency, the Korea Game Industry Association, and the Game Culture Foundation, the 'Play Fun & Good' forum will be held during the G-STAR forum. The forum will be held at 317, BEX CO, Susan, on Friday, November 18.

The Playful & Good Forum will be a place to illuminate various social contribution activities that have spread the good influence with users in the game industry, such as user participation donation and voluntary social contribution activities.

In this forum, we will take a look at the performance and meaning of the participation donation activities of game users from various perspectives such as game development, game marketing, esports, and ESG management. First, PD Kim Shin-hyun, PD, will be presenting the theme of developing the in-game social contribution event that users can sympathize and participate. Kim Shin-hyun, PD, will showcase cases of developing an in-game event system where users can easily participate in social contribution activities through 'Shanghai Sniping' in the session.

Kim Unhook, the head of Smile gate Mega Port, will present the theme of 'Epic Seven communicates with the successor.' In this session, the Global Hit Mobile RPG illuminates the donation campaign for the infectious disease vaccine support campaign in collaboration with the International Vaccine Research Institute. In particular, Epic Seven introduces the behavior that shows good influence by continuously communicating with the successor (global users).

Song Kwangju (Big Pict's Interactive), the third presenter, is planning to deal with the creating a world where the future generation gamers are happy. CEO Song Kwangju will introduce the case of operating the 'Friendly Project' project 'Friendly Support Project', a vulnerable youth support project in collaboration with Hope Studio and Big Pict iv. In particular, we will focus on the donation of visit-type education for vulnerable teenagers and the experience-type programs for youths wishing e-sports career.

Finally, lawyer BAE Han-bin (Joy City) will be presented on the theme of 'ESG: EMPLOYEE, SONIC, GAME'. In this session, we will suggest how to communicate with major stakeholders, members, users and contents for the sustainability of the game company.

Won Yeo-jin, head of Smile gate Hope Studio, said, This forum is designed to share the case of Hope Studio, which has been in charge of the donation platform, in collaboration with various institutions and companies, and has been developing user participation donation activities. It will make more efforts to make good influence with game users to affect society as a whole.